Perhaps no topics are more emotionally charged than those related to our health. These issues tap into our most deep-seated survival instincts, and that makes our choices exceptionally sensitive to emotional drivers. Oftentimes, the decision to take or not take a drug depends less on its efficacy, and more on a person's perception of the drug. Adverse events, rumors, and even subtle variations in marketing messages can carry more weight than a doctor's advice.
BehaviorMatrix scans the whole universe of online content for conversations about your drug. We gather and process this information, including mentions of brand name, disease states, adverse events, drug efficacy and many other types of social signals. From this information, we extract and quantify the emotions that drive people to make decisions about their health or course of treatment.
By turning mountains of qualitative information into easy-to-grasp quantitative measures, we help you understand how your product is perceived by consumers. More importantly, we give you the power to make informed decisions that can change that perception to your advantage.
To learn how we can help you translate the language of consumer perception, contact us.Learn about our behavioral analytics products