Emotion: The most important metric you aren't tracking yet!
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Let us show you how to harness emotion to boost your brand.
What you don’t know about the relationship between emotions and medical marketing is negatively impacting your prescription and OTC sales. There’s an ocean of valuable data flowing past us every day in the form of public communication and social media. Don’t just listen to it, understand it.
Emotion influences behavior, and behavior leads to outcomes. Identifying and measuring the emotional perception of your brand among physicians and patients is instrumental in gaining a competitive advantage and generating sales growth. Emotional analytics let you get ahead of the curve and proactively influence buying and prescribing behavior. Take the lead. Be among the first to add this powerful new tool to your arsenal (before your competitors do).
BehaviorMatrix℠ is the first and only analytics solution of its kind. Our patent-pending EmPrint℠ technology allows us to gather huge sets of unstructured data, from an incredibly diverse set of sources including social media, the blogosphere, conventional media, and search engines. This data is processed using proprietary algorithms based on proven psychoevolutionary research into the nuances of human emotion. This allows you to gain a detailed understanding of the emotional perception of your brand (and your competitors), and gives you the power to improve your own outcomes.
We give you a wealth of actionable insights, allowing you to improve the effectiveness of your advertising, make intelligent strategic decisions, and improve relationships. This is the missing link that can connect every activity to the results you want!
Gain actionable information you can’t get anywhere else:
- The "emotional fingerprint" of your brand and your competitors
- Emotional impact of news and media reports
- A map of the emotional perception of both physicians and patients
- Rapid campaign performance feedback
In today’s market, you have to do more than simply listen to the chatter. You have to be able to understand it!