Traditional analytics and business performance measures focus on behavior and actions - measuring what people have already done. Emotions, however, are a precursor for behavior. If you can measure them, you can predict what people WILL do. At BehaviorMatrix, we understand that in order to change behavior, you must be able to analyze and understand the emotions that drive that behavior.
This relationship between emotion and behavior is the basis for our groundbreaking products, as well as the innovative, patent-pending technology behind them, and it goes far beyond just "like" and "dislike". Building off of the work of renowned psychologist Robert Plutchik and others, our system can distinguish and interpret over 50 different human emotions, from the simple (love, hate, joy), to the sophisticated (trust, apathy, amazement). It's that complexity of emotion, and the ability to interpret it, that puts BehaviorMatrix miles beyond other "sentiment analysis" tools.
Our system analyzes millions of points of unstructured digital text and online content, drawn from an incredibly wide range of sources. It applies advanced linguistic and cognitive behavioral algorithms to identify and quantify emotional signals, from nuanced feelings to polarizing outbursts. This approach allows us to determine the strength of a particular emotion associated with a brand, product or topic.
Turning emotion from a qualitative measure to a quantitative one gives you the power to modify your marketing tactics, adjust your messaging, and influence human behavior in ways that strengthen your bottom line.Emotion and brand management Emotion and life sciences Emotion and politics