The power of a brand lies in its emotional connection with consumers. The right emotions will pull them in and keep them forever. The wrong ones will drive them away. In a world where sentiment can sometimes change on a dime, you need to stay ahead of the curve long enough to react to rapidly shifting emotions before they become brand-changing behaviors. This is the power of BehaviorMatrix.
Emotional Indexes from BehaviorMatrix give you a barometer by which you can measure your brand's emotional connection with millions of people on a daily basis. How much joy do people feel towards your brand? How much fear? Where do you stand compared to your competitors? We can tell you, long before it shows up on your quarterly sales reports.
When it's time to dig deep, EmScape Reports and EmPower Reports can give you the detailed, actionable insights you need to plot your course. Truly understanding the consumer emotions around your brand gives you the power to make better, stronger decisions about everything from brand messaging to product development, pricing to ad targeting.
Stop guessing about what the consumer is feeling and start understanding. To talk about which products will give you the insight you need, contact us.Learn about our behavioral analytics products