BehaviorMatrix is an applied behavioral analytics company founded by veteran technology entrepreneurs, visionaries and cognitive behavioral experts. BehaviorMatrix offers a suite of customized data and analysis services that measure consumer emotion in a whole new way, unlocking valuable insights for brands and public figures.

This innovative system is built on the proven theory that emotion guides behavior. Using the proprietary, patent-pending technology of our SMARTview™ platform, we mine digital content to divine perception and insight from the unfiltered language of consumer sentiment. In this way, we turn qualitative information into quantitative measures with immense value for brand marketers, political candidates and pharmaceutical & life sciences companies (amongst others).

Our products, including Emotional Indexes, EmScape Reports and EmPower Reports, can illuminate the emotions around your brand and give you the power to change the perceptions that drive action.